Insurance advertising often centers on sterile price comparisons or unfortunate emergencies, but we took a different approach with the "Jetzt mal ehrlich" campaign for HUK-Coburg. Tasked with creating a cross-channel communication concept, we developed a Hollywood-movie-inspired campaign to highlight the brand’s core product: car insurance.

With its cinematic, movie-like aesthetic, the campaign broke away from traditional insurance advertising and resonated with audiences. It successfully boosted brand awareness and recognition, giving the brand a modern and fresh identity in the competitive insurance landscape.