ImmoScout24

HUK-Coburg

Bestsecret

Barmer

BMW Group

Siteco

BestSecret

BestSecret is an e-commerce company for premium and designer clothing and functions as a closed shopping community. Being a bit stuck in the past with their current design and having trouble addressing and winning high-end luxury brands for their shop I had the task to update their logo and whole corporate design to fit into the luxury brand world.

my role

art direction & design, logo development, CI development

year

2024

New Logo & CI

The biggest changes in the new corporate design are the new logo and the two new brand typefaces PP Neue Montreal and TT Ramillas which compliment each other really well.

Icons are being reduced and refined  and the UI gets an overhaul to make it clearer and more sophisticated.